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DOING MAIL ORDER BUSINESS IN JAPAN: BIGGEST PLAYERS |
Ten Biggest Domestic Players The following is a listing of the top 12 Japanese catalogers.
|
Company |
Products |
Sales 1995 |
Sales 1996 |
1996/ 1995 |
|
Cecile |
Underwear/ apparel |
195,261 |
194,639 |
-0.3% |
|
Benesse |
Education by mail |
161,400 |
172,696 |
+7.0% |
|
Senshukai |
Apparel and Home Goods |
165,828 |
168,206 |
+1.4% |
|
Nissen |
Apparel |
131,317 |
162,700 |
+23.90 |
|
Muto |
Apparel and Home Goods |
71,990 |
67,727 |
-5.9% |
|
Felissimo |
Apparel, Home Goods, Cosmetics |
52,000 |
63,000 |
+21.1% |
|
Fuji Sankei Living Service |
Apparel, Home Goods, Cosmetics |
58,772 |
61,799 |
+5.2% |
|
Takashimaya |
Apparel, Cosmetics, Food |
46,507 |
46,270 |
-0.5% |
|
Belluna |
Apparel, Home Goods, Cosmetics |
42,610 |
45,550 |
+6.9% |
|
Mitsukoshi |
Apparel, Home Goods, Cosmetics |
45,165 |
43,458 |
-3.8% |
|
Nihon Tsushin Kyoiku Renmei |
Education by Mail |
43,000 |
43,000 |
0 |
|
Sotsu |
Education by Mail |
38,000 |
41,000 |
+7.9% |
|
Twelve biggest as a group |
- |
1,051,850 |
1,110,045 |
+5.53% |
Twelve Biggest Foreign Players An incomplete listing. Sales figures are estimates. Note that at this rate firms like L. L. Bean, Eddie Bauer, Land's End, and Franklin Mint are about to take over some of the domestic top ten and become Japanese market leaders.
Note the growth rates!
|
Company |
Based |
Sales 1994 |
Sales 1995 |
Sales 1996 |
|
|
L. L. Bean |
USA |
12,000 |
19,600 |
19,600 |
+0.0% |
|
Eddie Bauer |
West Germany |
900 |
3,500 |
7,349 |
+109.9% |
|
Land's End |
USA |
600 |
3,000 |
6,000 |
+100.0% |
|
Franklin Mint |
USA |
5,800 |
5,800 |
5,800 |
+0.0% |
|
Damart |
France |
- |
3,620 |
4,300 |
+18.8% |
|
Freeman's |
West Germany |
1,000 |
1,850 |
1,850 |
+0% |
|
Williams Sonoma |
USA |
- |
1,500 |
1,750 |
+16.6% |
|
Victoria's Secret |
USA |
200 |
500 |
1,500 |
+200.0% |
|
Quelle |
West Germany |
- |
1,000 |
1,250 |
+25.0% |
|
Paul Frederick |
USA |
150 |
500 |
1,200 |
+140.0% |
|
Neiman Marcus |
USA |
- |
200 |
800 |
+300.0% |
|
Cashmere Store |
UK |
- |
- |
500 |
n/a |
|
TOP 12 as a group |
- |
26,650 |
41,070 |
51,899 |
+26.4% |